Slickrock Whiskey
Regional Drink Branding
Photo inspiration used to create the packaging and furthering the brand aesthetic.
Sketches of other logo directions. The bottom left sketch was utilized in creating the final identity and was altered to have more rounded curves.
A Whiskey brand catered towards the mountain west region of the United States. The goal for this project was to create a whiskey brand that stands out on the shelf and is catered towards the younger demographic (21-30s).
Slickrock Whiskey takes its name from a term used by those native to the Mountain West to describe the smooth, weathered rocks found in iconic locations like Arches National Park in Utah. Just like the rocks, the whiskey is smooth and refined—nature's artistry in every sip, right?
